Why Comparison Sites Dominate the SERP (Search Engine Result Page )

Price comparison websites remain dominant in the UK search rankings for financial products, thus resulting in other ‘traditional’ brands fighting back. According to the StickyEyes Consumer Finance Intelligence report, comparison sites have a 62% share of paid and organic visibility. A hefty 21% decline from last year’s statistics. Factors influencing the comparison sites domination It … Read more…

Is it time to switch to HTTPS in 2017?

You may not have noticed but a lot of websites do not have an SSL certificate( recognised by the lack of http(s) at the beginning of the website address). We have just updated our own to be SSL compliant and I will now explain why. For a long time now SEOs and everyone else in the digital marketing … Read more…