Why Comparison Sites Dominate the SERP (Search Engine Result Page )

Price comparison websites remain dominant in the UK search rankings for financial products, thus resulting in other ‘traditional’ brands fighting back. According to the StickyEyes Consumer Finance Intelligence report, comparison sites have a 62% share of paid and organic visibility. A hefty 21% decline from last year’s statistics. Factors influencing the comparison sites domination It … Read more…

How much should SEO cost?

Search Engine Optimization (SEO) is important to any successful business and your company will just have to grin and bear the cost. In fact, I would say that most business owners simply underestimate just how important SEO is and for most businesses, it is an absolute necessity. Ignoring it means simply missing out on a … Read more…

Content and The Sales Funnel: How to Improve Your Content to Improve Conversions

So, you’ve got your website all set-up. This is your attempt to attract new customers and possibly keep loyal ones. You’ve poured out your time and resources (mostly your money) on your website because you thought the returns would outweigh all of these investments. Most of the competition has a strong online presence so you … Read more…

Is it time to switch to HTTPS in 2017?

You may not have noticed but a lot of websites do not have an SSL certificate( recognised by the lack of http(s) at the beginning of the website address). We have just updated our own to be SSL compliant and I will now explain why. For a long time now SEOs and everyone else in the digital marketing … Read more…