bubble Having your website at the top of the search results for prominent keywords is guaranteed to increase the amount of traffic your site receives, get the company name out there as an authority in your sector, and improve your bottom line, which at the end of the day is what we all want. Needless to … Read more…
As more shoppers turn online to make their purchase, more businesses are ready to meet them. Our world is becoming increasingly digital, and it’s no surprise there has been such a boom in online businesses both big and small. Having an online business makes it easy to reach more customers without any restrictions, but competition … Read more…
Price comparison websites remain dominant in the UK search rankings for financial products, thus resulting in other ‘traditional’ brands fighting back. According to the StickyEyes Consumer Finance Intelligence report, comparison sites have a 62% share of paid and organic visibility. A hefty 21% decline from last year’s statistics. Factors influencing the comparison sites domination It … Read more…
Search Engine Optimization (SEO) is important to any successful business and your company will just have to grin and bear the cost. In fact, I would say that most business owners simply underestimate just how important SEO is and for most businesses, it is an absolute necessity. Ignoring it means simply missing out on a … Read more…
So, you’ve got your website all set-up. This is your attempt to attract new customers and possibly keep loyal ones. You’ve poured out your time and resources (mostly your money) on your website because you thought the returns would outweigh all of these investments. Most of the competition has a strong online presence so you … Read more…
OK so let’s say you have a new business and want to start promoting it on Social Media. How do you know where to start? There are literally hundreds and thousands of social platforms out there, so choosing between them can be very stressful. Finding the right platform to connect with your targeted audience and increasing … Read more…
Just how far can you go with link exchanges? We all want a backlink to someone else’s website every now and then, but is the value actually appreciated? There are some – or maybe even most – out there that would detest to the concept of a valuable link exchange. It’s not earned, so why … Read more…
You may not have noticed but a lot of websites do not have an SSL certificate( recognised by the lack of http(s) at the beginning of the website address). We have just updated our own to be SSL compliant and I will now explain why. For a long time now SEOs and everyone else in the digital marketing … Read more…