OK so let's say you have a new business and want to start promoting it on Social Media. How do you know where to start? There are literally hundreds and thousands of social platforms out there, so choosing between them can be very stressful. Finding the right platform to connect with your targeted audience is a struggle most companies find themselves nowadays.
Don't worry! I am going to make life easier for you by highlighting the key perks for each of the most popular Social Media Marketing platforms and help you decide which one suits your brand the best. So let's begin!
Facebook has over 1 billion users worldwide and is still the most popular platform out there.
Although is not the best sales tool, Facebook offers its Advertising Tool for you to target customers directly and filter by demographics and other characteristics that can help you to find the right audience for your brand. Pretty cool right?
If your goal is to target teen customers, maybe Facebook is not the right fit for you since most of its users are in the 25-34 age group.
Where can you find the teens? You should try Instagram or Snapchat.
Should you be using Facebook?
Any business should have a Facebook Page considering they still are the most widely used platform in the market. Facebook can also improve your sales indirectly by increasing brand awareness and customer engagement.
If managing a Facebook page is not your thing, there are several companies that could help you do just that.
LinkedIn comes in second in the popularity contest. This platform is a ‘professional's social network', so basically people use it to engage with companies and find jobs.
If you're targeting working successful adults, LinkedIn is the perfect platform for you, with 38% of users with an income of more than $75k a year and a majority in the 35 and older demographic.
Although it has tons of registered users, most of them do not log in on a day-to-day basis. In fact, only 13% do so, and when they do they usually are looking for professional opportunities, networking or business partners. So if you're looking to build a wide fan base for a product maybe you should go elsewhere.
Should you be using LinkedIn?
Anyone that offers professional services should have a LinkedIn profile; just make sure your info is always up-to-date. Freelancers, bloggers, and designers can really show a lot more credibility using LinkedIn. But, in my opinion, businesses should consider spending their time in more business-friendly platforms.
Pinterest ranks third in the social media popularity pageant with around 21% of adults in the US using it. As we all know this platform is widely dominated by female users, so you should keep that in mind if you're considering promoting your business here.
If your company is looking to catch the ladies, Pinterest is the right match for you since it gives the best Return on Investment for businesses that meet this demographic. Pinterest is also perfect for e-commerce businesses because people usually log in for inspiration on what to buy, so every time a user pins your post means free advertisement that could increase your web's visibility and traffic.
Pinterest has two specific drawbacks. The first being most of its users are located in the U.S., so it does not yet have a global reach like Twitter of Facebook, and the second being the very specific demographic it caters for.
Should you be using Pinterest?
Pinterest is a platform dominated by women so businesses like Do-It-Yourself stores, Jewelers, Photographers or any other that can appeal to his demographic could really benefit from using it.
Twitter may rank fourth on popularity but, compared to any other platform, Twitter users are the most active.
Twitter is the right platform if you want to give a big push to your offers and discounts. Its users tend to join contests and look for the latest offers on the latest products, so if you want your brand to stand out of the crowd you should consider this market.
There is a lot of posting and interactions on Twitter, so maintaining your brand can be a difficult task that requires addressing complaints in a very quick and careful way if you don't want your image to get hurt.
Should you be using Twitter?
People usually log on Twitter to get the latest updates on what's happening in the world. So if your business is related to the news industry, marketing companies or sports this is the best choice for you.
Instagram comes at fifth place in overall popularity but despite that, they have the second-most loyal and devoted users, with 56% of them logging daily.
It is a relatively new platform with most of its users being under the age of 30 however, it is one of the fastest growing networks today. We all know Instagram is highly addictive which is why they have high user engagement numbers your business can really benefit from.
Instagram is more user-oriented so business have to come up with creative and new ways to advertise products in order to appeal to a sizable audience.
Should you be using Instagram?
All businesses targeting 18-29 demographics should be using Instagram to promote themselves. In addition, food and fashion companies have proven to be the most successful in this market. We all love to watch foodporn, am I right?
Google+ comes in sixth place and unlike Pinterest, Google+ is a male dominated platform (67%). They have over 500+ million users, but only 300 million are active and a chunk of it is logged in just for YouTube.
Google+ is the right tool if you're looking for content sharing. Features like Google Hangout, Circles and Communities allow for easy sharing and improving brand awareness and content marketing. Although is not commonly known as a marketing tool, Google+ can be essential if you are an SEO-oriented business that wants to increase traffic on your site.
Small business owners can get intimidated at Google+ because most of its posts are from formal and professional businesses.
Should you be using Google+?
Tech and engineering businesses usually benefit a great deal using Google+, as well as businesses where SEO is essential in achieving customers.
As the largest video-sharing social network in the world, YouTube can be a great way to get your business out there.
Videos have become an incredible way for brand marketing and connecting with audiences lately. Even though YouTube's demographics still bend towards young people, it is averaging about 18-34% adult users, so there is a lot of potential in investing on this platform.
If you have stage fright, maybe YouTube is not the right fit for you. Many people also think video making and editing is costly and time-consuming, even though you can use sites like Fiverr to outsource this types of jobs.
Should you be using YouTube?
All visually driven businesses can benefit from YouTube, especially those targeting customers in the 18–34 age-demographic. Remember YouTube offers free video hosting and is an effective way for people to engage with your brand, so every company should at least consider it.
So I basically laid a general description of the main options regarding Social Media right now and I truly hope it helps you get started. I will be adding a link below to another post that can help you get things moving, so go check it out!
If Social Media is not your stronghold you can always hire people to do the work for you from places like Fiverr or even Agencies that help you grow your business in the most efficient way.