How To Build Your Social Media Marketing Using Facebook Video

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Marketing for a small business is a crucial factor for success. Traditionally, this was done with emailing or posting visual advertisements, but now business owners should utilize social media to market to existing and new clients. 

One of the best platforms to use is Facebook, as it has 2.6 billion active users as of the beginning of 2020. You’ll have a large audience for the best visibility with a range of ages. 

With Facebook marketing video, you get more engagement than other content, so it’s ideal for making it the focal point of your business’s social media account. Don’t know where to start? We’re going to go over how to build your social media marketing using Facebook video.

facebook

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Hook Viewers Quickly

You only have eight seconds or less to capture the attention of your audience. How you start your video is going to be more important than how you end it. 

Social media is highly visual, so you need to have your video start with eye-catching images. Use bright colors and graphics to get the main idea across within the first couple of seconds. 

If people are interested in this topic and feel it’s quality information to spend time watching, they’ll stick around. Hook them quickly, then get right to the point, so the viewer stays engaged. 

Limit the Length 

Your first thought might be to jam as much information about your business into one video, but this isn’t a good idea. The ideal length is anywhere from 15 to 90 seconds. You’ll start to lose people when you don’t get right to the point. Focus your video on one topic with engaging and precise information.

facebook website

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The Focus of the Video 

A Facebook marketing video’s content should be one of these three things; promotional, advertisement, or tutorial.

Creating a video about an upcoming promotion for Black Friday, summer, New Year’s, or other significant sale events will get people excited and more likely to shop with you. 

Advertising videos give your viewers an inside look at the products or services you provide. They’ll become interested in using these things. 

Lastly, tutorials are a great way to show your clients how to use your products. You can give them expert tips to use themselves.

creating videos

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Use Professional Equipment and Techniques

If you want to captivate an audience and come off as a professional business, you’ll need to invest in the production of your Facebook video. Depending on your marketing budget, you should hire an expert videographer. 

They’ll have a quality camera, proper lighting, and sound equipment to make your video look professional. The videographer will be able to edit the material, so it’s not choppy or awkward when viewing. 

You’ll have to spend some money to hire them, but the reward will pay for itself as your sales boost. When you cut corners and try to film yourself, it can hurt your business because you might look cheap or sloppy. 

Create Videos That Can Be Watched Without Sound

This might seem an odd thing to do, as the main feature of videos is the sound. However, 85% of Facebook videos are watched without the sound on. This is because people are watching in public places or are scrolling while viewing something else on television. 

Knowing this is essential for your marketing because you should include easy to read subtitles to your videos. It will ensure your message is still getting across, even if people don’t want to listen. 

no sound video

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Upload Directly to Facebook 

Once your video is complete, don’t use another platform to publish your video. Posting it right to Facebook will make the loading time quicker, and your video will work with the algorithm from the social media site. 

This algorithm favors specific videos based on what users have previously watched, liked, and shared. Facebook will help you sort out potential clients by adding your video to their feed. 

The Bottom Line 

Facebook video is a great marketing tool for businesses. You already know there’s a broad audience that’s accessed every day by billions. 

Use our tips on creating the perfect video for your social media profile, and you’ll see the results pay off in no time.


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