As more shoppers turn online to make their purchase, more businesses are ready to meet them. Our world is becoming increasingly digital, and it’s no surprise there has been such a boom in online businesses both big and small.
Having an online business makes it easy to reach more customers without any restrictions, but competition makes it challenging to gain customers attention in this digital age. With so many options including big-name retailers, having 100% remote customers isn’t as easy as it sounds. You have to learn how to bridge gaps between customers and businesses and how to stand apart from your competition.
Confused on the best way to run a successful online business? Here’s a guide to running your business when your customers are 100% remote provided by the web development expert Lilo.
Choosing a Platform
Your first step to running an online business is choosing the right platform. Luckily, you have a lot of options. You can choose to have your own self-hosted website using a service like Shopify for WordPress. Or, if you’d rather things be set up for you, choosing Etsy or another established platform is a good option. An established platform gives you a boost in the beginning since these platforms already have customers. On the other hand, they are more limited than a website you can control yourself. Not sure which online selling platform is right for you? Inc.com shares the top 7 platforms in their recent article so you can see for yourself which sounds right for your business.
Maintain your Tech
In the Digital Age, one small error can affect the entire process. Make sure that you maintain all your equipment, be it software or hardware. One way to do this is to do regular maintenance checks and if you find something to be damaged, don’t wait for it to grow. Have it fixed right away! Most companies sit on it which makes the problem worse than it should be. You can get specialised insurance for your office equipments.
It’s no longer an option to have a website that isn’t optimized for mobile devices. In this age of smartphones and tablets, more users are choosing to do their shopping in the palms of their hands. Not optimizing your website for all screens means missing out on customers who might not be able to navigate your website on anything other than a computer. SmartInsights claims e-commerce sales via mobile have been rapidly rising since 2013, and they aren’t slowing down anytime soon!
Amazon revolutionized online shopping when it introduced one-click purchase. Now, users are accustomed to making quick purchases. The more steps between adding an item to the cart and entering credit card info, the more likely a customer will abandon their cart.
An easy checkout process will lead to more sales as customers often shop online impulsively! You don’t want your customers to have too much time to question their decision before entering their credit card information, so make sure there are as few steps as possible. Keep copy of all your transaction records, your accountant will need them.
Listen to Feedback
Feedback can make or break an online business. When your customers are 100% remote, you don’t get to see them interact with your store on a daily basis. That’s why you need to take advantage of any feedback offered by customers, whether it’s good or bad.
You can gather important feedback through support pages, email, or even surveys. Look for patterns in this feedback to notice areas your website needs to improve. While you don’t need to act on every outlier complaint, you should be proactive about making positive changes to your customer experience as needed.
Your customers want to feel heard, and that’s why it’s important you not only listen to them but act on their words. ClientHeartbeat believes customer feedback is so essential to modern businesses because it allows you to retain customers at a higher rate. If you want to keep your customers coming back again and again, you need to have your eyes and ears open.
If you are dealing with contracts or signing on clients remotely, using an online esignature platform can be very useful and save time. Electronic Signature, or E-Signature, is a high-level concept meaning any electronic indication of intent to agree to a record. This can include such common practices as clicking a “checkout” button or exchanging emails indicating agreement. E-Signatures can be legally binding and should be compliant.
Run an Online Business
With so many tools and resources available, you would think it’s easier than ever to run an online business with 100% remote customers. In fact, there’s more competition than ever before which makes it difficult to make an impact in the online space. It’s up to online businesses to go the extra mile to merge the gaps between their business and their customers to ensure they stand out from the competition. If you follow the guide above, your customers will notice!