EMD (Exact Match Domain)

An EMD is a domain name that is an exact match to a search query, most likely the main keyword of the website for the purpose of driving traffic to the site. For instance, if you call your website cheapwebdesign.com.

The search query ‘cheap web design’ is a popular search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).

Google has reduced the effectiveness of EMDs of the years, however it still holds a significant advantage over PMD (Partial Match Domains) and Branded names for ranking on the SERPS.