DIGITAL AND INTERNET MARKETING SERVICES

Confused about SEO and digital marketing?

Unsure about how to build an effective online presence?

Looking for proven ethical SEO strategies that actually work?

There is a lot of fluff and nonsense written about SEO and online marketing. It can be confusing, frustrating and sometimes infuriating trying to understand what’s good advice and what isn’t.

Each of the following service overviews links to the main information page for the service where you will find a detailed description of what it is, why it's important and how it can help your business to get new clients.

Still unsure? Request a free strategy call or if you're based in Bournemouth, come have a chat with us to look at what we can do right now to get you more clients.

LOCAL SEO

Google changed everything when they unleashed the Local Search algorithm. Prior to Local Search, the game was all about your business ranking highly in organic results to achieve a position on the first page. The Google Local Pack has changed all the rules and offers an amazing opportunity to small and medium sized Local Businesses who need to maximise their online visibility.

SOME HARD TO IGNORE LOCAL SEARCH STATISTICS:

  • Over 45% of all Google searches have local intent.
  • The Local Pack now appears at the top of the first page for over 93% of searches with Local Intent.
  • If your business is listed in the Local Pack, you can expect a share of approx 40% of click throughs and phone calls.
  • Over 50% of searchers contacted or visited the business within 24 Hrs.
  • 89% of people search for a local business on their smartphone at least once a week.
  • 76% of local searches result in a phone call.

The data clearly shows that a large and increasing percentage of your potential clients are now using Google to find local businesses.

It has become crucial that your internet presence is optimised for searches relating to your location. So when your potential clients search Google for your business name or type of service you offer….

they will find you.

LOCAL SEO AUDIT

 The funny thing is;

Google doesn’t care what your website looks like, it cares about other things:

  • Your content
  • Your keywords
  • The structure of your site
  • User Signals

And many other metrics that enable Google to decide if your site is a good match to a specific user search.

Google also cares about your Google My Business profile (GMB), your reviews, citations and your back links.

It collects masses of data relating to your online presence and feeds the numbers into its ranking algorithm.

If the algorithm says no, then no one will ever find your site.

Painful but true.

An SEO audit checks all of the above metrics and many, many more to provide an accurate picture of your online presence as seen by the search engines.

It's the first and most important step towards being found by new clients online.

CONTENT MARKETING

More local businesses are beginning to understand the power of content marketing.

If you provide interesting, useful and helpful content to your visitors, they will reward you by spending more time on your site.

Time on your site leads to trust and trust is a prerequisite for a lot of purchasing decisions.

Search engines also love quality content!

Gone are the days of quickly pumping out uninteresting pages stuffed with keywords.

Google now analyses your content to determine its relevancy to specific user searches.

It also analyses how long visitors remain on your pages and uses the information to decide if your content provides a good user experience.

HOW YOU CAN USE CONTENT MARKETING TO BUILD YOUR BRAND, INCREASE AUTHORITY AND ATTRACT NEW CLIENTS:

  • Publish useful, helpful content that provides value to your visitors.
  • Visitors read your articles, see your infographics and watch your videos.
  • They share your content on social networks and link back to it from their website.
  • More people follow the links back to your content.
  • Google analyses the activity and increases the authority of your brand/website.
  • Higher rankings increase page views and more and more prospective clients discover you on the web.
  • Repeat the cycle.
  • Publish regularly.

WEB DESIGN

 WEBSITE DESIGN THAT BOOSTS SALES? IMAGINE THAT...

It's nice to have a website that looks nice.

But it's even better when your website:

  • Gets found
  • Builds trust
  • Creates Rapport
  • Boosts sales

And many other real world measurable results that you can expect to see as a result of a well designed, optimised website.

It's no longer good enough to simply "have a pretty website".

The new normal is to expect your website to be found by prospective customers and to convert your visitors into customers and/or leads.

Our website design strategy is focussed on creating your website to be sales generating engine that works tirelessly for your business 24/7, increasing awareness of your brand, engaging visitors and most importantly boosting your sales.

We build sites with SEO, user experience and conversion optimisation integrated right from the start.

We employ advanced tracking and reporting to understand your visitors' behaviour when interacting with your site to allow us to make continual updates and improvements to maximise your sales.

 

LINK BUILDING

WHEN YOU NEED AN EFFECTIVE, SUSTAINABLE AND LONG TERM SOLUTION FOR BOOSTING YOUR BRAND, SITE AUTHORITY AND TRAFFIC, THINK LINKS. 

But not just any links!

You need quality links from high authority, hyper-local or niche relevant sites.

Quality links directing referral traffic relevant to your business (think warm leads) straight to your website.

Google also loves links!

And when it sees that you have links from high quality, hyper-local or niche relevant websites it moves you up in the search results.

And that gets you more traffic.

We provide you with regular reports so you always know what links have been built, the increase in visitors from each link and how far you have moved up the rankings.

CONVERSION OPTIMISATION

 

WEBSITE DESIGN THAT BOOSTS SALES? IMAGINE THAT...

It's nice to have a website that looks nice.

But it's even better when your website:

  • Gets found
  • Builds trust
  • Creates Rapport
  • Boosts sales

And many other real world measurable results that you can expect to see as a result of a well designed, optimised website.

It's no longer good enough to simply "have a pretty website".

The new normal is to expect your website to be found by prospective customers and to convert your visitors into customers and/or leads.

Our website design strategy is focussed on creating your website to be sales generating engine that works tirelessly for your business 24/7, increasing awareness of your brand, engaging visitors and most importantly boosting your sales.

We build sites with SEO, user experience and conversion optimisation integrated right from the start.

We employ advanced tracking and reporting to understand your visitors' behaviour when interacting with your site to allow us to make continual updates and improvements to maximise your sales.

 

CONSULTATION

WHEN YOU NEED AN EFFECTIVE, SUSTAINABLE AND LONG TERM SOLUTION FOR BOOSTING YOUR BRAND, SITE AUTHORITY AND TRAFFIC, THINK LINKS. 

But not just any links!

You need quality links from high authority, hyper-local or niche relevant sites .

Quality links directing  referral traffic relevant to your business (think warm leads) straight to your website.

Google also loves links!

And when it sees that you have links from high quality, hyper-local or niche relevant websites it moves you up in the search results.

And that gets you more traffic.

We provide you with regular reports so you always know what links have been built, the increase in visitors from each link and how far you have moved up the rankings.

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